Examples
Use examples to judge whether the shot plan is doing real work.
A strong shot list separates visual jobs clearly enough that continuity, pacing, and camera instructions can all be revised without rewriting the entire concept.
Example 1: Founder product demo
Raw script beat: The founder walks into a small studio, places a prototype on the table, and explains why the design matters.
Shot list:
Shot 1: Studio entrance
Setting: small daylight studio with a clean worktable
Subject: founder carrying a compact prototype
Action: founder enters frame and places the prototype on the table
Camera: medium-wide static shot, table visible
Timing: 5 seconds, calm pacing
Continuity: prototype stays centered on the table
Avoid: cutting away before the prototype is visible
Shot 2: Prototype reveal
Setting: same studio table
Subject: prototype and founder's hands
Action: founder rotates the prototype to show the main design detail
Camera: close-up with slow push-in
Timing: 4 seconds
Continuity: same prototype position and lighting
Avoid: changing the object shape between shots
Example 2: Character continuity scene
Raw script beat: A courier crosses a rainy street, checks the message on her wrist device, and realizes she is being followed.
Shot list:
Shot 1: Rainy crossing
Setting: neon-lit street at night, wet pavement
Subject: courier in dark jacket with wrist device
Action: courier crosses the street while scanning the crowd
Camera: tracking shot from across the street
Timing: 6 seconds, tense pacing
Continuity: dark jacket, wrist device, rain, neon reflections
Avoid: changing the character outfit mid-shot
Shot 2: Message check
Setting: covered sidewalk near the same street
Subject: courier's wrist device and face
Action: courier checks a warning message and looks up sharply
Camera: close-up from wrist device to face
Timing: 4 seconds
Continuity: same rain and neon environment
Avoid: unreadable device text dominating the shot
Example 3: Ad concept sequence
Raw script beat: A coffee brand shows the difference between a rushed morning and a calmer start to the day.
Shot list:
Shot 1: Rushed morning
Setting: compact kitchen in cool early light
Subject: person moving quickly between counter and doorway
Action: coffee spills slightly as they hurry out
Camera: handheld medium shot
Timing: 4 seconds, fast pacing
Continuity: cool color temperature and cluttered counter
Avoid: making the spill look like a disaster scene
Shot 2: Calmer reset
Setting: same kitchen, warmer light
Subject: same person making coffee deliberately
Action: person pauses, breathes, and pours coffee cleanly
Camera: slow close-up on cup, then relaxed medium shot
Timing: 6 seconds, slower pacing
Continuity: same person and kitchen layout
Avoid: changing the location so the contrast is lost